WHO WE ARE

At EDGE NPD we believe that the right understanding and modeling human behavior can lead companies towards a successful future.

We are a multidisciplinary analytical and research team of sociologists, mathematicians, IT specialists, economists, psychologists, and data analysts. We implement high-scale projects for the simulation and prediction of human behavior in the online and offline world. We predict and classify behaviors in the online and offline world to avoid risks and optimize the most sensitive areas related to the operation of businesses and institutions.

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Our Services and Companies

ABTShield for Ads

#digital_ads #ad_fraud

ABTShield is refined to identify and eliminate Sophisticated Invalid Traffic (SIVT) - an online activity that could signify ad budget loss.

ABTShield Pulse

#brand_safety #trolls

Unparalleled solution based on a proprietary combination of AI and qualitative disinformation expertise. Read more!

ALLCNET

#non-cookie_ID #data_management

ALLCNET is a powerful non-cookie ID solution. Scalable collection of your own advertising data, attribution modeling, combining and enriching 1st party data. A perfect solution for optimizing digital ads activities and connecting all dots in your digital ecosystem.

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theStore retail lab

#retail #shopper_research
#pretesting

A 3d platform that allows you to test prototyped concepts and ideas with real buyers. Regardless of whether you plan to introduce a new packaging, a new planogram or a new pricing policy to stores - theStore retail lab will allow you to quickly assess the risks and opportunities for increasing sales.

theStore AI Services

AI solutions for optimizing and predicting the sales results of planograms and POSM. The solutions allow you to save time when planning merchandising and trade marketing activities as well as achieve the best sales results.

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